


Upper case when referring to the national Adoption Register. Content on the site often makes a direct appeal to citizens and businesses to get involved or take action: ‘You can contact HMRC by phone and email’ or ‘Pay your car tax’, for example.

HM Revenue and Customs - Child Benefit OfficeĪddress the user as ‘you’ where possible and avoid using gendered pronouns like ‘he’ and ‘she’.

Upper case when referring to the business area covered by Money Laundering Regulations. Upper case when referring directly to the actual programme, otherwise use lower case. Only use upper case when referring to the name of an academy, like Mossbourne Community Academy. Evidence can be from search analytics or testing of a representative sample.ĭo not use full stops in abbreviations: BBC, not B.B.C. If you think an acronym is well known, please provide evidence that 80% of the UK population will understand and commonly use it. Then refer to it by initials, and use acronym Markdown so the full explanation is available as hover text. This includes government departments or schemes. The first time you use an abbreviation or acronym explain it in full on each page unless it’s well known, like UK, DVLA, US, EU, VAT and MP.
